Community Interactions – Improving Perception of the Drone Community – Updated!June 8, 2018 8 By Scott Hinkle
The inspiration for this post came from my time on a few social media forums recently. From posts of news regarding drones and close calls or collisions (see below for examples), people being grilled because they asked a question that’s asked over and over or because they did something “stupid” to receiving genuine thanks and appreciation for helping someone out and so much more, I decided an article on community interactions and ways on improving perception of the drone community as a whole might be useful.
Perception will vary from person to person based on several factors such as what they see in the news, personal experiences (i.e. someone found my missing dog with their drone vs someone hit my car with their drone, etc.), general assumptions (i.e. drones aren’t safe or their just toys, etc.) and also where they’re coming from (i.e. are they a drone enthusiast, someone with privacy concerns, etc.). If we take the time to consider the different viewpoints and work toward a happy medium I believe the drone community as a whole will benefit. Let’s take a look at some options.
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Education – Both Sides Can Benefit From This
This is a rather large, generic category. Education can be broken down into many facets. I’m going to focus on educating the general public (non-drone pilots) and the drone community itself (drone pilots).
Right now the general public (as a whole) tend to view drones as toys. Sure there are many professional uses for them, but, unless you’re in the know, what you see the most are individuals flying their drones for various reasons (fun, photo shoot, paid job, etc.). Sadly the education the public receives is usually in the news (and for the most part, the news focuses on the sensational which tends to be more negative than positive). Thus, when someone sees a drone in the news, it’s usually with a headline of “Drone Impacts Airliner Causing Major Damage and an Emergency Landing” or “Drone Falls from the Sky and Hits Lady on the Head” and so on. Rarely will you see anything like “Missing Hikers Found with Help of Drone Pilot”, etc. With the general public getting their education this way, it’s easy to see why there’s a negative stigma on the drone community as a whole. Many will view them as annoyances and invaders of privacy. As you know, policies are drafted by politicians, some with thought, but most with haste. A negative public view of drones in general can lead to legislation that will limit or kill parts of the drone industry. Educating the public and getting a positive spin on things can really help the drone community out in the long run.
It’s sad but true that “a few bad apples spoil the bunch”. As with any group, a few bad experiences with some can lead to the whole group getting labeled as bad. Pick a group (Gay, Jewish, Superstar, whatever) and think of your opinion of that group. What’s it based on? Most likely a stereotype based on either public opinion or one thing you saw or noticed about 1 person of that group that turned you off to the group as a whole (this is only for example purposes and not my opinion – “All gays are flamers” or “All Jews are cheap”, etc.). In that moment it does’t matter if a gay person saved 30 people form a burning building or a Jewish person found a cure for cancer, the group as a whole tends to be defined by it’s negative experiences. It’s a terrible reality but there you go.
The same applies to the drone community. When you hear of a drone striking a plane or hitting a person or used to spy on someone, the entire community gets a stain on its reputation. This is where education comes in. Take the time to read the manuals, watch a video or two, browse the forums, read a blog or two (shameless plug) learn how to safely operate your drone. Who knows, maybe this will prevent you from hitting someone or losing control of your aircraft. Learn of the rules and regulations for the area you intend to fly in. Knowing this and following those regulations will help to keep new, more restrictive ones from being implemented. Sure, there’s going to be a time when you just want to do something stupid for fun’s sake….that’s fine but do it in the middle of nowhere and be aware of your surroundings. Don’t do it over people, in populated areas, etc., don’t harass wildlife and so on. Use “common” sense. In short do something stupid, responsibly or choose not to do it at all. If you’re planning to fly commercially (for money), get that FAA 107 license and stick to the rules.
Interaction and Conduct
The importance of this can’t be stressed enough. How you interact with others (in the drone community as well as the public at large) will really define the drone community as a whole. Know your legal rights but don’t shove them down someone’s throat.
You may encounter someone (most likely not really educated on drone laws and such) that will approach you, either in a friendly manner or sometimes somewhat combative, and tell you you can’t fly here or you’re invading my privacy, etc. Consider their point of view and react accordingly. If you can be there legally and you’re not violating any laws, be polite but inform them of such and even refer them to a resource so they can verify it. Maybe even give them the opportunity to participate, turning it from a potentially combative situation to a fun and educational one. If they persist it’s a judgment call at that point as to how to handle the situation. Do what you can to minimize conflict but do what you need to do to complete your task. If you’re working on a job and were hired to take these shots and you’re flying legally, continue your work or consider rescheduling to a time when the upset party isn’t around. If, on the other hand, you’re flying for fun or just wanted to get a few minutes of flight time in, make a judgment call whether or not the flight is worth the conflict. Who knows, maybe someone will come up to you and saw “OMG that’s so cool, tell me about it, where can I get one?” and so on. The more positive your interaction with the public, the better the drone community as a whole will be.
Online forums and social network groups. It’s not only the non-drone community you need to consider being polite to. There are many people new to drones, new to a specific drone or even a long-time drone enthusiast that you may interact with. Everyone has an opinion and most will think theirs superior to others. If someone asks what you think is a stupid question or asks a question that been asked countless times before (you know which ones I’m talking about), please don’t rip them al new one. Be polite, either refer them, kindly, to the previous posts or simply answer the question again. Nothing can ruin someone’s perception of a group faster than meeting the 1 ass in it. Don’t get me wrong, I probably have one of the shortest fuses out there, but try to consider the point of view of the person asking. Maybe they aren’t aware that it’s been asked a million times, maybe they don’t see their question as stupid, maybe they couldn’t find the previous post even though they looked or maybe you misunderstood their question entirely (I’ve done this a few times). In the end don’t just blow up at them. Help them or ignore it and let someone else help them. To make the community stronger we need to help, not belittle each other.
Activities and Participation
Get involved in various activities from training opportunities, flying clubs/groups to volunteering your services. The more flying you do in public, the more exposure (hopefully positive) the drone community will have. If there’s a flying club or a group on your local social media page that wants to do a fly day, go out and join them. If there’s a training program coming to your area check it out (it may be free or it may be pay-for). See if it looks like something you can benefit from. If so, consider it. Are there any groups you can sign up for to volunteer your services (i.e. search and rescue, etc.). Check them out. You never know when you might be needed and maybe you’ll get that positive news headline.
The more participation and exposure the community gets (as long as it’s positive), the better our chances of having that over-all reputation.
Start a local flying group (or join one if there’s one in your area). Getting like-minded people together to have fun and share experiences is a good thing. You never know what you might learn or what accessory you didn’t know you couldn’t live without.
Join social media groups for your particular drone or a more general one. Offer your guidance and answer those questions you know the answers to. Helping others will, in the long run, help you.
Join those volunteer groups and use your drone skills to help others in need.
News Examples (1 negative, 2 positive):
DroneDJ – Drone interferes with rescue helicopter attempting to put out fire in Santee, San Diego
DroneDJ – Drone company DroneUp helps search for missing Williamsburg couple in the Mojave Desert in California
DroneDJ – Drone helps to locate missing father and child within 15 minutes
There’s so much we can do to work on improving the perception of the drone community. If you don’t yet have the skills or knowledge, work on that training and practice. There’s a reason airlines spend so much time training their pilots. When something goes wrong the pilots simply react. It’s almost as if it’s second-hand to them and they go into automatic mode because they’ve practiced it so much. In the end it will make you a better pilot, prepared for whatever may come you way.
If we take the time to look at the other person’s point of view, we can usually diffuse a bad situation before it even starts. Weigh the pros and cons of your interactions with others before jumping in with that gut-response that might lead to more conflict and negative perception of the group as a whole.
Get involved. Join those groups, online and off. Help where you can, defer to someone else or ignore where you can’t. Others will fill in the gaps. Get out and fly with others. It can be a great experience. Setup a mock search and rescue. See if it’s something that might interest you.
Community interaction doesn’t have to be negative. If we take the time to consider the above, the drone community will be better for it.
It should be noted that if you intend to use your drone in any manner beyond hobbyist use (i.e. commercially or volunteering for search and rescue, etc.), you should get your FAA Part 107 drone license.
Let me know what you think of this post by commenting below. Love it, hate it, think something should be changed, added or removed, it’s all good.
Hi I own a property maintenance company, recently we have been asked to do a lot of inspections of roofs in our area. Now to put scaffold up can cost thousands to the customer. We have been looking into drones for some time now and this post is really informative thank you and really helpful.
I never realised that we would need a pilot licence this was very helpful. I will look into our local laws etc this week when I get into the office as we work in a city.
Glad I could help. In one of my other posts, DroneBase – Make a Little Money on the Side, one of the money-making options is doing roof inspections for insurance claims so using drones in this manner is proving to be cost effective and safer. Check out my post, Get the FAA Drone License – Make Money Legally with Your Mavic, for information and test prep options.
I’d love to hear how you use drones and the ups and downs of using them in your business once you start.
I have seen the negative publicity that the drone community has received and it is sad. I’m not part of the community, as I do not own a drone or know how to fly one. But with that being said, I respect the community. Like you said, there are many uses for drones; whether that be for professional use, photo shoots, videography, or just for fun. And I’ve seen the footage that a drone gives and it’s beautiful. It’s like with everything, a few bad incidents and all of a sudden everyone in the community and the product itself is bad. The sad reality is that news channels will more likely than not focus on the negative actions instead of the good ones. I do hope that this changes because it would be sad to see a law passed to shut down the drone industry because I hope to be able to get a drone in the near future.
Thank you for chiming in.
Yes, drones are relatively new (at least to the broad consumer market). As such a lot of people are snatching them from the shelves and taking to the skies without really thinking about how to go about it safely. This, in turn, leads to the rush to regulate and control, again without much thought on how to go about it properly.
In the end we get poorly written laws and a lot of “who’s got the biggest ____” competition for jurisdiction and control. With the negative and sensationalized reporting it makes it that much easier to pass questionable regulations as people will tend to fixate on that aspect and not consider the positive contributions.
Sadly I see it getting worse for drone pilots before it gets better.
Thanks again for commenting.
I’ve seen drones on TV but never seen one. I never thought to have that negative reactions from the public for I thought of it to be awesome to have one. I like the way you state this fact so that others will see it in a positive way.
I hope you can add here some of this drone clubs or groups so that new enthusiasts will know where to join online or offline.
My husband saw me reading this article and thought of buying one for his collections of “toys”. I might ask your recommendation later if he decides to buy later. Later, for the budget has to wait.
Thanks for commenting. Drones are becoming more common. It won’t be long before you see someone flying one in your area. I highly recommend you say hello and ask them to show you how it works. Most are more than happy to share their experience with them and, frankly, enthusiasm spreads. Flying a drone is addictive and fun.
I don’t have a list yet but I’ll look into generating a list of clubs around the world. Maybe that will be another one of my posts. Asking people to share their local clubs so I can create a database for others to search to find ones near them. Thanks for the great idea!
They are really fun to fly. When he’s ready please consider checking out my DJI Mavic – Which One to Choose post. It will compare several of the consumer models DJI has and will help him find a drone with the features he’s looking for.
I really like that you point out how most people are misinformed about drones. Unfortunately this is true of many subjects especially those involving technology. The media understandably reports things that get views and clicks.
This always happens when something is new and it is important to teach people about the uses of new technology.
I apologize for taking so long to respond. I was camping and had no services.
Sadly, it’s the way it goes. Assumptions based on little, if any, facts are how we werk at first. Take the first impression…As soon as you meet someone an initial impression is made. Maybe it’s right, maybe it’s wrong, maybe it’s a mix but it happens and, usually, based on appearance. The same can be said for anything you encounter, an impression is made. Example: “Oh no! There’s a drone flying over my neighbor’s yard. They’re using it to spy on me, I just know it!”, yet the neighbor might have been simply flying for fun, using the drone to check their roof, etc. I think it’s just a human nature thing to be suspicious of things we don’t know.
I’m just hoping we can educate and inform before assumptions create more rules that hurt the industry.
Thanks for taking the time to comment!